Beyond Atlas
An immersive travel discovery and expedition-planning platform combining cartographic telemetry, multi-region filtering, and day-by-day itinerary dossiers.
01Overview
Beyond Atlas is a fictional luxury tourism and private expedition agency headquartered in Zürich and London, with regional field desks in Marrakech, Ravello, Reykjavík, and Kyoto. The agency designs bespoke journeys across four pillars: Adventure, Luxury, Cultural access, and Multi-Generational Family travel.
02The challenge
Luxury travel agencies frequently present static brochure pages that either overwhelm visitors with dense text or fail to provide concrete itinerary structure, seasonal telemetry, and pricing transparency. Travelers planning a €5,000+ private expedition want to filter by region, travel style, and duration, inspect day-by-day logistics, and initiate a tailored briefing without navigating a maze of subpages.
03The strategy
Build an editorial travel-magazine experience anchored by an interactive Travel Discovery bar, a live Hero Horizon Switcher, filterable expedition cards coupled with an expandable Itinerary Dossier, and a coordinate-based SVG World Map Explorer.
04The solution
- 01Detached floating expedition pill navigation (N5) with compass telemetry, quick-jump section links, and a Sunset Orange enquiry trigger.
- 02Immersive full-viewport hero featuring a 3-region Live Horizon Switcher (Sahara, Amalfi Coast, Icelandic Highlands) and a multi-criteria Travel Discovery filter bar.
- 03Asymmetric 12-column Featured Destinations magazine grid with one-click regional filtering.
- 04Interactive 4-category selector (Adventure, Luxury, Cultural, Family Travel) that dynamically filters the expedition catalog.
- 05Curated Expedition Cards with duration, per-guest rate, and an interactive Itinerary Dossier panel displaying 3-stage day-by-day highlights.
- 06Interactive SVG Cartographic Coordinate Explorer mapping optimal seasons, terrain elevation, and aviation hubs across four global field desks.
- 07Editorial Travel Stories journal, sample traveler dispatches, and a custom Booking Request & Travel Enquiry workflow paired with The Atlas Dispatch newsletter.
05Design decisions
Deep Ocean Blue, Warm Sand & Sunset Orange System
Deep Ocean (#173C50) and Warm Sand (#E8DCC8) create an atmospheric cartographic foundation, while Sunset Orange (#E78352) guides the eye to active map pins, filter states, and booking CTAs.
Syne Variable & Manrope Editorial Pairing
Wide, expressive Syne Variable headlines capture the scale of international landscapes, balanced by clean Manrope body copy and Geist Mono GPS coordinates.
Inline Expedition Dossier Inspection
Clicking Discover Details on any tour card updates a dedicated multi-day itinerary inspector and pre-populates the custom booking request form with that specific expedition.
Honest Frontend Booking & Briefing Flow
Rather than simulating a fake checkout, the enquiry form generates a structured Expedition Briefing Dossier and clearly documents where live agency CRM integration connects.
06Expected impact
Proposed solution engineered to increase visitor engagement across multiple destination regions, streamline discovery from broad inspiration to specific multi-day itineraries, and generate higher-intent custom travel enquiries.
What we would measure after launch
- Travel Discovery bar filter combinations & region switchesTo track after a real launch
- Expedition card Discover Details & Itinerary Dossier inspectionsTo track after a real launch
- Interactive coordinate map pin selectionsTo track after a real launch
- Custom expedition briefing & newsletter submissionsTo track after a real launch
Next project
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Mediterranean Beach Bar, Daybeds & Sunset Club · Cala Jondal · Ibiza, Spain
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