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Concept projectHoliday residenceCefalù Coast

Casa Marina

Giving an independent coastal apartment its own distinctive identity and direct booking inquiry channel outside crowded listing portals.

Open live concept
Sunlit coastal terrace of Casa Marina overlooking the Tyrrhenian Sea in Cefalù

01Overview

Casa Marina is an architect-restored two-bedroom coastal apartment with a panoramic sea-view terrace in Cefalù, welcoming couples, small families, and remote-working international travelers.

02The challenge

Relying solely on Airbnb and Booking.com meant Casa Marina’s architectural character was flattened into a generic template surrounded by competing listings, while both host and guest paid steep platform service fees.

03The strategy

Create a dedicated, bilingual (EN/IT) property website that highlights the apartment’s spatial flow, room-by-room photography, transparent seasonal rates, live availability calendar, and direct host inquiry form.

04The solution

  1. 01Full-width coastal interior hero with clear capacity specs (Up to 5 guests · 2 Bedrooms · 2 Bathrooms · Sea Terrace) and bilingual EN/IT toggle.
  2. 02Filterable room-by-room gallery covering Living Space, Master Suite, Garden Twin Room, Majolica Kitchen, Bathrooms, and Sunset Loggia.
  3. 03Comprehensive accommodation breakdown detailing sleeping arrangements, high-speed fiber Wi-Fi, amenities, and transparent house rules.
  4. 04Interactive seasonal availability calendar paired with an instant stay calculator and direct host booking inquiry form.
  5. 05Local Cefalù guide with walking times to the Norman Cathedral, Caldura cove, artisan bakeries, and regional train links, plus guest FAQs.
Airy living room with limewashed walls, linen sofa, and sea-breeze shutters
Master bedroom opening onto the private shaded pergola and coastal garden
Handcrafted majolica kitchen equipped for long family stays

05Design decisions

Airy Sand, Chalk & Tyrrhenian Sea Palette

Soft sea-salt chalk (#FAF8F4), dune sand (#EDE5D7), and deep Tyrrhenian blue (#1E4E5F) reflect the bright coastal Mediterranean light.

Room-by-Room Spatial Transparency

International guests booking directly want certainty; clear floor specs, bed dimensions, and categorized photography remove hesitation.

Built-In Bilingual (EN / IT) Experience

A seamless language switcher lets international travelers and domestic guests read house rules, FAQs, and neighborhood tips in their preferred language.

Zero-Platform-Fee Direct Inquiry Flow

The interactive calendar and inquiry drawer highlight direct-booking perks (flexible check-in, local welcome basket, zero portal fees) clearly and honestly.

06Expected impact

Designed to establish a memorable standalone brand for the property, build direct trust with international guests, and generate commission-free stay inquiries.

What we would measure after launch

  • Availability calendar interactions and date selectionsTo track after a real launch
  • Direct stay inquiry form submissionsTo track after a real launch
  • Room-by-room gallery engagement and FAQ expansionsTo track after a real launch
  • Language switcher usage between English and Italian visitorsTo track after a real launch

Next project

Notte

Cocktail bar & lounge · Ortigia

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