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Concept projectBoutique hotelTaormina Mare

Villa Aurelia

Transforming a generic hotel brochure site into a serene, direct-booking Mediterranean sanctuary overlooking the Ionian Sea.

Open live concept
Cliffside terrace and infinity pool at Villa Aurelia overlooking the Ionian Sea in Taormina

01Overview

Villa Aurelia is a 14-suite boutique property perched on the limestone cliffs of Taormina. Designed for discerning international travelers seeking quiet architectural beauty, panoramic sea views, and unhurried Mediterranean hospitality.

02The challenge

The hotel’s existing online presence failed to communicate the spatial calm of its suites, the drama of its cliffside terraces, and the intimacy of its service. Guests discovered the property on social media or maps, but found the website difficult to navigate on mobile, defaulting back to third-party OTA platforms that charge high commissions.

03The strategy

Create an editorial, unhurried digital experience that pairs architectural photography with immediate booking clarity. By embedding a frictionless availability bar directly into the hero and allowing guests to compare suites with transparent floor areas, views, and direct-booking privileges, the site guides visitors from inspiration to reservation without leaving the domain.

04The solution

  1. 01Cinematic full-viewport cliffside hero paired with an interactive check-in, check-out, guest count, and suite-category availability bar.
  2. 02Detailed suite & residence showcase with filterable categories, square-meter specs, private terrace orientations, and one-click selection into the booking flow.
  3. 03Editorial property gallery highlighting the salt-water infinity pool, citrus pergola, private lido shuttle, and evening aperitivo terrace.
  4. 04Curated Taormina neighborhood guide mapping walking and driving times to the Teatro Antico, Isola Bella, Corso Umberto, and Mount Etna.
  5. 05Transparent guest impressions section using clearly labeled concept placeholders alongside direct seasonal contact and concierge inquiry tools.
Sunlit Mediterranean suite with limestone arches and private sea-view balcony
Panoramic infinity pool framed by cypress and olive trees above the coast
Morning breakfast pergola in the citrus garden overlooking Mount Etna

05Design decisions

Sun-Baked Limestone & Deep Olive Palette

Warm ivory (#FAF6EE) and travertine surfaces replace cold stark white, paired with deep olive (#283627) and terracotta bronze accents to echo the villa’s natural materials.

High-Contrast Editorial Serif Typography

Upright Cormorant headlines at generous scale evoke classic print journals, balanced by geometric Jost body copy and monospace room specifications for effortless scanning.

Persistent Direct-Booking Privilege Framing

Rather than aggressive pop-ups, direct-booking benefits (complimentary citrus-grove breakfast, private lido transfer, flexible arrival) are woven natively into the suite cards and booking drawer.

Thumb-First Mobile Room Exploration

Every suite card, gallery frame, and date selector is engineered for single-hand mobile browsing at 375px–393px, ensuring travelers researching on phones never hit horizontal overflow or tiny tap targets.

06Expected impact

Designed to shift guest behavior away from commission-heavy OTAs by making the official website the clearest, most trustworthy place to inspect suites, verify seasonal availability, and request a direct reservation.

What we would measure after launch

  • Direct booking CTA & availability bar searchesTo track after a real launch
  • Suite card comparison & booking drawer completionsTo track after a real launch
  • Concierge & seasonal transfer inquiry submissionsTo track after a real launch
  • Mobile session depth across suite and location sectionsTo track after a real launch

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