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Concept projectContemporary restaurantLa Kalsa

Casa Tavola

Replacing scattered Instagram links and outdated PDF menus with a single, appetizing destination to explore seasonal dishes and reserve a table.

Open live concept
Candlelit dining table at Casa Tavola with artisanal pasta and natural wine

01Overview

Casa Tavola is a contemporary coastal osteria and wine kitchen celebrating fresh seafood, heritage grains, and low-intervention artisan wines.

02The challenge

Hungry diners discovering Casa Tavola through Google Maps or Instagram had to hunt across stories, third-party listings, and unsearchable PDFs just to check current dishes, opening hours, or dietary options, leading to dropped reservations and constant phone interruptions during service.

03The strategy

Consolidate the entire guest journey into a tactile, mobile-first web experience. Lead with visceral food photography and an instant table reservation CTA, backed by a live filterable HTML menu (never a PDF) and frictionless evening/weekend booking.

04The solution

  1. 01Editorial hero pairing close-up seasonal dish photography with immediate dinner & Sunday lunch table reservation triggers.
  2. 02Interactive, mobile-friendly digital menu organized into Antipasti, Primi, Mare & Brace, Dolci, and Cantina with realistic prices and dietary indicators.
  3. 03Kitchen philosophy & daily market sourcing narrative highlighting artisanal fishermen, millers, and winemakers.
  4. 04Atmospheric dining room, courtyard, and open-kitchen photography gallery.
  5. 05Integrated table reservation form with date, seating area (Vaulted Hall, Courtyard Pergola, Chef’s Counter), and party size selection.
Wood-fired Tyrrhenian catch plated on artisanal ceramic stoneware
Warm terracotta dining room and open wine cellar at Casa Tavola
Freshly extruded busiate pasta with wild fennel, red prawn, and toasted almond

05Design decisions

Warm Cream, Terracotta & Espresso Palette

Semolina cream (#FBF5EA) and baked terracotta (#B84A2C) evoke linen tablecloths, clay cookware, and wood-fired crusts without feeling dated.

Menu Typography Built for Candlelight & Mobile

Fraunces optical serif headings paired with clean Work Sans descriptions and aligned monospace pricing make the menu effortless to read on a phone screen.

Zero-PDF Interactive Menu Architecture

Instant category switching and search-engine-readable dish descriptions improve local SEO for culinary queries while eliminating pinch-to-zoom frustration.

Service-Hours & Location Clarity

Opening hours, kitchen cutoff times, address, and one-tap directions sit prominently above the footer so guests never have to call during prep.

06Expected impact

Designed to turn casual Google Maps and social media discovery into confirmed table reservations while reducing front-of-house phone volume before dinner service.

What we would measure after launch

  • Interactive menu category switches and time-on-menuTo track after a real launch
  • Online table reservation form completionsTo track after a real launch
  • Google Maps direction requests and click-to-call actionsTo track after a real launch
  • Private dining and wine-tasting table inquiriesTo track after a real launch

Next project

Casa Marina

Holiday residence · Cefalù Coast

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